Many are also finding success in helping to educate clients on markets and investments as a financial coach (50%). Others still are honing their offering around a specific set of needs and establishing themselves as experts on retirement income (39%). Others see themselves providing support for overly emotional clients as financial therapists (34%).
Be a better specialist or a better generalist. Your Choice.
Clients require the expertise of some or all of these roles as they navigate different life stages. Financial professionals perform some or many different functions for their clients and market themselves as such. By being efficient with continuing education plans, financial professionals can tackle more areas of expertise and strengthen their offerings with higher levels of proficiency in many of these roles.
Well thought out continuing education plans can drive successful business development marketing plans. Once in place, financial professionals can focus on building other layers of expertise to help with prospecting and serving to meet client demand for services.
Prospecting and marketing without an educational foundation are suboptimal in today’s competitive and compliance drive marketplace. Avoid the risk of taking CE Credits that do not meet regulatory requirements and don’t provide the knowledge base and expertise needed for the prospecting power required to be competitive in the expanding role clients are demanding from financial professionals.
Written by: Colin Henry, B.A., CIM, President of CE Records Inc. CE Records is a software company that serves Canadian financial advisor’s needs to better manage CE credits. www.ce-records.com
